Seo On Page And Off Page Activities

The first SEO strategy is SEO On Page. This strategy is a way of doing SEO optimization on certain web pages to appear in Google searches. This strategy focuses on how content is created to be liked by search engines. There are indicators that need to be considered when writing an article for website optimization purposes.

Some of these indicators are:

Meta Description, a meta description is a short description of the website page contained in the header section.

Usually, the meta description contains a brief review of the content on a website or blog. Implementation of the meta description is usually done in a text editor on a platform. URL Title, the next indicator is the URL title. URL title optimization usually focuses on the permalinks used by a page.

The permalinks used must be appropriate and have relevance to the content and also the targeted keywords. Alt Text Image, then you also need to pay attention to the alt text on each image. Try to always pay attention to the keywords that are being targeted.

Title tag, usually on the structure of a website there is a structure that indicates that it is a title. Internal Links, another indicator that is also needed is internal links. These internal links usually direct visitors to related articles and provide a link to that page in the intended article.

There are many other indicators that can support the optimization needs of On Page SEO. However, the five indicators above have more urgency than the others. If SEO On Page is more focused on the structure of the website internally. This is 180 degrees different from what is known as Off Page SEO. Because Off Page SEO in more focused on external indicators, which need to be prepared to be able to support the main website entering the first page on search engines.

Neil Patel on his website explains that Off Page SEO in activity carried out to optimize the website from the outside.

This external optimization can be done in several ways, including:

Link Building, this is a technique where you focus on embedding links on other websites and directing them to the main website that is being optimized.

Backlinks, similar to link building.

A backlink is a link that is embedded on another website and leads to your website. These two things are important indicators for doing Off Page SEO.

The more websites that link links and direct them to your website, the greater the chance for website ranking to rise.

Seo On Page

On-page SEO are the factors that determine whether or not your website is optimized for search engines from within the website itself. That is, you will do optimization on your own website. On-page optimization aims to let search engines know whether your website is relevant / in accordance with what users are looking for. And really that has the best quality.

Therefore, the key is 2 things: relevant, quality. Without fulfilling both, it is impossible to get 1st rank in search engines.

Seo On Page And Off Page Pdf

It turns out that for blog optimization, various SEO (Search Engine Optimization) techniques are needed, not just writing and publishing. The goal is clear so that your article is not redundant and ready to be read by the public for every article you present.

The role of SEO is very important, bringing every title and article to the Google stage, because you can be sure, most visitors come from search engines, so SEO for web / blogs is mandatory to be maximized. In accordance with the title of the post, what is discussed and clarified is on-page SEO and off-page SEO, for those of you who don’t know, you can continue to refer to this article, maybe you can add to the experience of learning SEO, for optimizing your web/blog.

On Page Seo In Digital Marketing

There are several easy steps among on-page SEO in optimization that can be applied in your digital marketing strategy, Website and article URL optimization and Google will index a web page through the URL address. Therefore, URLs are very important in SEO optimization on Page 2022.

A simple and easy-to-read URL will get your website indexed quickly. In digital marketing, URLs are also key in maximizing the visibility of your products on Google search pages. Therefore, use simple and easily readable URLs.

Content Titles to Attract Readers’ Attention

If your URL has been indexed, then an attractive content title will invite a lot of traffic to the website that you create. This is very important, because in the search page results readers will only find the article title and the article title description.

That way, readers who are interested in the title of the article that you create will click on the content and increase the Click Through Rate (CTR) of your website.

With a high CTR, a website will easily be at the top of the Google search results page. Focus on Using Targeted Keywords in the First 100 Words The first paragraph of a piece of content also determines whether or not Google will easily index the website.

Therefore, the first 100 words should be focused on the use of targeted keywords. Put these keywords in the first 100 words or the first paragraph of your article. The first paragraph will also determine the impression on a good reader, so that when the first paragraph is made so interesting, the reader will continue reading.

Maximize Internal Links

Internal links are links that point to other content on the same website. Internal links will make it easier for Google to analyze the structure of the website because Google prioritizes content that is interconnected. Internal links will also make it easier for readers to go to other content so as to improve the experience of readers browsing on your website.